Requirements For Start The Order
1. Introduction
Objective: Enhance the organic search visibility and ranking of [Client's Name]โs website to drive more relevant traffic and improve conversions.
Scope: This document details the requirements and strategies necessary for achieving the SEO objectives for [Client's Website].
2. Current Website Analysis
Website URL: [Client's Website]
Performance Metrics:
Organic Traffic: [current metric]
Bounce Rate: [current metric]
Conversion Rate: [current metric]
Average Session Duration: [current metric]
SEO Audit Summary:
Technical Issues: [list technical issues]
On-Page Issues: [list on-page issues]
Off-Page Issues: [list off-page issues]
3. Keyword Research and Analysis
Target Keywords:
Primary Keywords: [list primary keywords]
Secondary Keywords: [list secondary keywords]
Long-tail Keywords: [list long-tail keywords]
Competitor Analysis:
Main Competitors: [list competitors]
Competitor Keywords: [keywords competitors are ranking for]
Competitor Backlinks: [overview of competitor backlinks]
4. On-Page SEO Requirements
Title Tags:
Create unique, descriptive title tags for each page.
Incorporate primary keywords.
Meta Descriptions:
Write compelling, keyword-rich meta descriptions for each page.
Header Tags (H1, H2, H3):
Use header tags appropriately to structure content.
Include relevant keywords in headers.
Content Optimization:
Ensure all content is original, relevant, and optimized with target keywords.
Maintain a competitive word count.
Image Optimization:
Use descriptive filenames and alt tags.
Compress images to improve load times.
URL Structure:
Ensure URLs are clean, readable, and include keywords.
Avoid special characters and excessive parameters.
Internal Linking:
Implement a robust internal linking strategy with descriptive anchor texts.
Mobile Optimization:
Ensure the website is fully responsive.
Improve mobile page loading speeds.
User Experience (UX):
Improve navigation and overall user experience.
Ensure a clean and user-friendly design.
5. Technical SEO Requirements
Website Speed:
Optimize site speed aiming for load times under 3 seconds.
XML Sitemap:
Create and submit an XML sitemap to search engines.
Robots.txt:
Ensure the robots.txt file is correctly configured.
Schema Markup:
Implement appropriate schema markup to enhance search visibility.
SSL Certificate:
Ensure the website is secured with an SSL certificate (HTTPS).
Canonical Tags:
Implement canonical tags to prevent duplicate content issues.
404 and Redirection Management:
Set up custom 404 pages.
Ensure proper redirections (301 redirects for moved content).
6. Off-Page SEO Requirements
Backlink Strategy:
Develop a strategy to acquire high-quality backlinks.
Focus on guest blogging, outreach, and content promotion.
Social Media Integration:
Ensure active social media profiles linked to the website.
Promote content through social media channels.
Local SEO:
Optimize Google My Business profile.
Build citations and acquire local backlinks.
Content Marketing:
Develop and execute a content marketing strategy.
Create shareable and link-worthy content regularly.
7. Analytics and Reporting
Tools:
Google Analytics
Google Search Console
[Any additional tools like SEMrush, Ahrefs, etc.]
Key Metrics:
Organic Traffic
Keyword Rankings
Conversion Rate
Bounce Rate
Reporting Frequency:
Provide detailed SEO reports monthly.
Include analysis and recommendations for ongoing improvements.
8. Timeline and Milestones
Phase 1: Initial Setup and Audit (1-2 months)
Complete website audit.
Implement immediate technical fixes.
Conduct thorough keyword research.
Phase 2: On-Page Optimization (3-4 months)
Optimize content, meta tags, and site structure.
Implement internal linking strategy.
Phase 3: Off-Page SEO and Content Marketing (5-6 months)
Execute backlink strategy.
Develop and publish content.
Phase 4: Monitoring and Continuous Improvement (Ongoing)
Track performance metrics.
Adjust strategies based on data and trends.
9. Budget and Resources
Estimated Budget:
Monthly SEO Services: [$amount]
Additional Tools/Resources: [$amount]
Resources Needed:
Access to website CMS.
Access to Google Analytics and Search Console.
Collaboration with content creators and developers.